"DRIVING IDAHO!"


The TIME Dealer of the Year program honors new-car dealers in America who exhibit exceptional performance in their dealerships and perform distinguished community service. Dealers are nominated by members of the ATAE (Automotive Trade Association Executives) and the winner is acknowledged during the opening business session of the annual NADA convention.

2016 Idaho's TIME Dealer of the Year - Phil Meador

Phil Meador -- Idaho's 2016 TIME Dealer of the Year

Phil Meador, president and owner of Phil Meador Toyota in Pocatello, Idaho, was named one of four regional finalists for the 2016 TIME Dealer of the Year award.

Meador is one of a select group of 50 dealer nominees from across the country who will be honored at the 99th annual National Automobile Dealers Association (NADA) Convention & Exposition in Las Vegas, Nevada, on April 1, 2016. The announcement of this year’s national TIME Dealer of the Year and finalists was made by Meredith Long, publisher, TIME, and Tim Russi, president of Auto Finance for Ally Financial, at the formal opening of the convention, which was expected to draw more than 20,000 individuals involved in the automobile industry.

In its fifth year as exclusive sponsor, Ally will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will also be recognized on AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.

The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a long- standing commitment to community service. Meador, 65, was chosen to represent the Idaho Automobile Dealers Association in the national competition – one of only 50 auto dealers from 16,000 nationwide – nominated for the 47th annual award. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year.

“We started with nothing and have created a business the whole family is involved in now,” nominee Meador said of his three dealerships that his wife and two sons help run. “And that family atmosphere extends to our employees, who have grown children now working here, as well as husbands and wives. My greatest reward is, simply, that we are a ‘family’ in the truest sense of the word.”

Meador, a 1968 graduate of Payette High School in Payette, Idaho, earned a B.S. in history and social studies from the University of Idaho in Moscow in 1972. At college, he was on the dean’s list, played varsity baseball and was a member of the fraternity Phi Kappa Tau, Beta Gamma Chapter. He also served in the Army Reserve Officers’ Training Corps (ROTC) for three years.  After college, Meador had a series of jobs before taking a sales position at West Park Volkswagen in Ontario, Oregon, in 1974, his first experience in the retail automotive business. In 1977, Meador partnered in a dealership in Pocatello and by 1982, he became the sole owner. He bought property in Pocatello, constructed new buildings, acquired and sold dealerships, and today owns Phil Meador Toyota, Courtesy Ford Lincoln and Phil Meador Subaru, all in Pocatello. His wife, Bekki, has been the controller for the business for 37 years.  “I am proud that my son Jason, who graduated from the NADA Dealer Candidate Academy, oversees the day-to-day operation of our stores and that my son Matt, now service advisor, is working toward a management position,” Meador said. “We have service and salespeople who have been with us for decades, proving this is not just a job, but a career.”

Meador also treats his community like family and opens his dealerships for local events, including high school dances, senior proms, the annual Idaho State University (ISU) Bengal Foundation auction (for the past 20 years) and an annual fundraising dinner/auction for the Holy Spirit Catholic School of Pocatello. He also donates four autos annually to ISU and makes other contributions to the university, as well as to Pocatello High School. 

One of Meador’s initiatives, Perfect Attendance Spells Success (PASS), offers a mountain bike to each 5th grade student with perfect attendance for the entire year at an area school. “Over the last three years, we have given away more than 1,500 bikes,” he said. “And we increased school attendance by a huge margin.”  His dealerships turn into community centers to raise money and awareness for a range of causes. Meador collects food for Feeding the 5000, a local food drive, and held blood and bone marrow events through Angels for Alec. “We have enrolled more bone marrow donors per capita than any city in the United States,” Meador said. He also hosts fundraisers to support the Pocatello Animal Shelter, including drives for pet food and the annual Run with the Big Dogs walk/run, plus collects gifts for children through Toys for Tots and the Salvation Army Service Center’s Secret Santa.


Meador is most proud to have been named the number one new car dealer in the Idaho State Journal’s 2015 Readers’ Choice Awards. “We have received this distinction for the past seven years and it is very meaningful to us to be named the people’s choice,” he said. “It means we are doing the right things for those we care about the most.”  He added, “But when it is all said and done, I hope that I am remembered for much more than just selling cars."


Meador was nominated for the TIME Dealer of the Year award by Kevin Hanigan, VP/Executive Director of the Idaho Automobile Dealers Association. 

Recent Idaho Winners, 2016-2008, with photos & biographies

2016 - Phil Meador, Pocatello......... 2015 - Gregg Middlekauff, Twin Falls........Read More>> 

2014 - Kathleen Sims, Coeur d'Alene.........Read More>> 2013 - Jim Addis, Coeur d'Alene..................Read More>>

2012 - Mike Hanigan, Payette.....................Read More>>

Past Idaho Winners from 1971 to 2012


2011 -- Lyle Pearson, Boise

2009 -- Grant Petersen, Jr., Boise/Nampa

2007 -- Denny Thompson, Orofino

2005 -- Dan Wiebold, Nampa

2003 -- Larry Chetwood, Meridian

2001 -- Jim Chalfant, Nampa/Boise

1999 -- Con Paulos, Jerome

1997 -- Roy Raymond, Twin Falls

1995 -- Graye Wolfe, Boise

1993 -- Dave Munroe, Buhl

1991 -- Park Price, Pocatelo

1989 -- Duane Wolfe, Caldwell

1987 -- Emmett Harrison, Twin Falls

1985 -- Jack Parker, Sandpoint

1983 -- Tom Smith, Blackfoot

1981 -- Marlyn Blayden, Salmon

1979 -- Jack Robideaux, Coeur d'Alene

1977 -- Bob Rice, Boise -- NATIONAL WINNER

1971 -- Hank Wills, Twin Falls


2010 -- Kim Hansen, Burley

2008 -- D.H. Moss, Nampa

2006 -- Eve Knudtsen, Post Falls

2004 -- Steve Wackerli, Idaho Falls

2002 -- Tom Addis, Coeur d'Alene

2000 -- Jules Harrison, Twin Falls

1998 -- Randy Hansen, Twin Falls -- NATIONAL WINNER

1996 -- Jock Pring, Lewiston

1994 -- Larry Crnkovich, Idaho Falls

1992 -- Doug Parker, Coeur d'Alene

1990 -- Dave Wall, Sandpoint

1988 -- Tony Copeland, Lewiston

1986 -- Wayne Knudtsen, Coeur d'Alene

1984 -- John Zimmer, Moscow

1982 -- David Edmark, Nampa

1980 -- Frank Ellsworth, Idaho Falls

1978 -- Bus Goode, Rupert

1975 -- Milan Ryder, Weiser



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